Green & Huckvale Advertising Ltd. fonds

Ever wonder about Vancouver’s advertising past? One piece of the city’s advertising history is the Green & Huckvale Advertising Ltd. fonds. At its height, Green & Huckvale Advertising Ltd. was a Vancouver advertising and public relations agency that handled a mix of corporate, service, retail, government, and manufacturing clients. It was formed in 1975 as Sprackman, Green & Huckvale Advertising, with Joan Green as President and Creative Director Mel Sprackman as Director of Client Services (in charge of accounts and business development), and Marnie Huckvale as Public Relations Director.

Green & Huckvale graphic design for Calona “Tiffany” wine. Reference code: AM1453-S3--Calona Tiffany, Box 972-E-4 folder 1

Design for Calona “Tiffany” wine. From file AM1453-S4–Calona Tiffany

The fonds consists of textual records, photographs, audio tapes of radio advertisements, and graphic design materials relating to the agency’s early advertising and public relations projects for various local clients.

The core of the Green & Huckvale fonds is its client case files. Each case file contains very detailed records on how an advertising idea was developed and documents every stage of how Green & Huckvale helped its clients establish their public image. This documentation includes research material, ideas formulation, communications with clients, storyboard presentations, radio and TV advertising scripts, graphic designs and advertising campaign strategies.

Green & Huckvale Expo 86 poster design. Reference Code AM1453-S3, Box 972-F-2 folder 4

Expo Centre ad. From series AM1453-S3

Other interesting and informative records are found in the creative design development files (1978-1982), and the Expo 86 project records. They contain very stylish and eye-catching graphic design materials which display the design trends of the 1980s.

Green & Huckvale Expo 86 poster design. Reference Code AM1453-S3, Box 972-F-2 folder 4

Expo 86 poster. From series: AM1453-S3

Green & Huckvale Expo 86 poster design. Reference code: AM1453-S3, Box 972-F-2 folder 4

Expo 86 poster. From series AM1453-S3

Being a successful advertising agency, Green & Huckvale served a wide variety of clients in the private sector, including the BC Automobile Association, Granville Island Public Market, Harrison Hotel, London Drugs, Mohawk Oil, NEC, and Purdy’s Chocolates. The company was also a pioneer in providing public relations services to various levels of government, helping them to promote their services and plans, and to establish a good public image. Its public sector clients included the BC Ministry of Health, BC Ministry of Lands, BC Parks and Recreation, BC Housing, and the City of Vancouver.

Western Elevator presentation. Reference code: AM1453-S4–Western elevator, Box 972-F-3 folder 5

Western Elevator presentation. From file AM1453-S4–Western elevator

Sprackman left the company in late 1979. Initially, the agency provided creative services only, but quickly grew into a full-service agency, with clients whose market areas covered all of Canada and the Pacific Northwest. In 1986, the company became dormant and remained so for three years. It was reactivated in 1989, again as a full-service agency, but with staff hired on a project basis only. Green & Huckvale continued to provide print and broadcast advertising in all media, eventually including website design.

Early company logo. Reference code: AM1453-S3-Western Optical Co. Ltd. – research, Box 973-E-7 folder 3

Early company logo. From file AM1453-S3-Western Optical Co. Ltd. – research, box 973-E-7 folder 3

The Green & Huckvale Advertising Ltd. fonds documents over two decades of local creative ideas and values. The records also reflect a period of time in which manufacturers and even government sectors were realizing that promotion of their products and services was vital if they wanted to survive or to be more responsive to customers.

[Editor’s note: A earlier version of this post appeared in Archives Newsletter Volume 4, Number 1: Spring 2008]

One response to “Green & Huckvale Advertising Ltd. fonds

  1. I am interested in making contact with Marnie Huckvale, formerly of Green & Huckvale Advertising.

    The purpose is to learn if she remembers or can direct me to the person(s) who may remember the slogan on a block long fence banner on property about to be developed, along the West side of Georgia Street, either the block immediately next to Lost Lagoon or the one before.

    I remember only this much, am looking for the balance:

    Once in this world …

    Hopefully we can finish this slogan.

    Thank You

    John J Friesen

Leave a Reply

Your email address will not be published. Required fields are marked *